Wine Weekend Festival
In July, ARCA is hosting its first "debutante" party - that's right, it's 15 years of the Wine Wekeend Festival!
To celebrate, they'll be arriving at our warehouse with lots of new things and experiences to remember this unforgettable moment by. In them we will explore the sensory universe of wine in various ways and we will also travel through the history of wine, after all, each bottle of wine carries the culture of its place, its people.
At Wine Weekend, in addition to wine culture and the experience of living and learning more, you'll be able to talk to producers, buy at a discount and taste wines from all regions of the world. If you don't know it, come and discover the world of wine with us; if you do, come and see what's new, you won't believe it.
Kidzhouse Festival
ARCA is hosting the KIDZHOUSE FESTIVAL, Brazil's first major children's festival, which is set to liven up children's vacations over three days.
The program will feature attractions from the children's universe, such as youtubers, cartoons, shows and musicals, as well as many experiences that will guarantee moments of fun for the whole family.
The dream house is designed down to the smallest detail to welcome the little ones and their families, while also allowing special encounters with great characters and that unforgettable photo.
Produced by: Kidzhouse.Co and Dromedário Produções
Brazil in Code 2024
Brasil em Code stands out as one of the main events organized by GS1 Brasil – Brazilian Automation Association, providing an ideal platform to boost business success and stay up to date on the main market trends.
Evolving into a grand festival, the event features multiple stages and trails, exploring a variety of innovations and disruptive technologies, in addition to promoting intense interaction between business partners, presentation of practical cases and interactive experiences.
Upperground Brazil by ARTBAT
M-S presents ARTBAT: Upperground Brazil
An emblematic performance is about to take place at ARCA. For the first time, a combination desired by many is set to take place. The Ukrainian duo and our wonderful barn are coming together to give you an unforgettable experience.
Conecta Autos 2024
ARCA is hosting the OLX Group's first proprietary event aimed at the vehicle market in Brazil - Conecta Autos. In its 4th edition, the event will have the theme "Your voice in command". It will feature an exclusive program with various experts, both from the automotive market and other segments, with insights into the trends, technology, marketing and management that are on the rise for 2024.
An event open to the public, with a focus on training, experience and relationships. Ideal for those looking to boost business and connect with other professionals.
Realization: OLX Group
mottus by M-S Live
M-S Live presents: mottus - Episode II - 21/06/2024 - São Paulo
THE LENS THROUGH WHICH WE SEE THE WORLD
mottus redefines the techno experience with AMELIE LENS, between rhythm and melody, between emotion and movement, an original and authentic experience.
mottus - Episode II - June 21 at ARCA, this time with a bombastic performance by the renowned AMELIE LENS. More weight. More energy. More emotion. More movement. More mottus.
Urban Mobility Park - PMU
With the purpose of promoting sustainable, inclusive and innovative urban mobility, the PMU stands out as an event that will offer activities aimed at providing experiences and reflections to advance mobility in cities.
The harmony between PMU 's innovative approach and ARCA 's distinctive atmosphere promises to result in a memorable event with significant impact.
Realization: Connected Smart Cities and Estadão Mobility
Cosmiatry for Doctor® Evolution
ARCA will host the Cosmiatry for Doctor® Evolution Congress for the first time, a boutique congress that will transform medical practice in June.
In The Key edition, over three intense and immersive days, ARCA will host Cosmiatry for Doctor® Evolution to hone techniques, develop safety, polish the mindset of medical participants and take them to the next level. As well as keeping up to date with the latest news in Cosmiatry.
What are the keys to Cosmiatry in 2025? In Evolution The Key, you'll find out.
Realization: Cosmiatry for Doctor
SATURN
An otherworldly show is scheduled to land at ARCA in May. Illusionize, or rather Pedro, invites you to an evening full of emotions and incredible surprises.
Bárbaros BBQ 13th Edition
The festival, which has open bar and open food as a trademark, will bring together famous barbecue masters, noble cuts and lovers of the real barbecue in one place. In addition to having great partners, brand activations, an exclusive store, musical attractions and a kids' area. An opportunity to exchange experiences, enjoy with family and friends, eat and learn. This is Barbara!
Production: BBQ Barbarians
Eric Prydz presents HOLO
The iconic holographic show by Eric Prydz, one of the world's biggest names in electronic music, will return to São Paulo on March 28 and 29, 2024, at ARCA, for a unique and unforgettable three-dimensional experience!
HOLO is the perfect blend of music and visuals: the soundtrack of someone who is a pioneer in electronic beats and carries a unique identity accompanied by highly technological and immersive projections.
Produced by: M-S Live and 30e
NFL in BRASA
ARCA hosts NFL in Brasa , the official event of the American football league, which will provide an immersive experience during the Super Bowl.
Participants will have the chance to experience passing, shooting and defensive movements, recreating authentic game experiences. In addition, activities such as video games and sports such as flag are also part of the program.
Realization: Effect Sports
KNTXT
Get ready for another night of sonic thrashing with the heaviest strands of techno. Charlotte de Witte has already guaranteed that she won't let up. On 10/11 (Friday), KNTXT will engulf ARCA for the second year in a row.
Realization: M-S Live
Fair of Champions 2023 (Sunday)
VEJA São Paulo's COMER&BEBER Champions Fair brings together the city's best restaurants, bars and eateries in one place, offering the public their star dishes for between R$7 and R$45. In this edition, the Veja São Paulo COMER&BEBER team has curated the establishments that were recognized in the 2023 edition of the COMER&BEBER 2023 award at ARCA, so that the public can taste the best of São Paulo's gastronomy.
We look forward to seeing you, your family and friends for an unmissable experience and lots of fun!
Realization: Grupo Abril Comunicações
CONTACT: atendimento.cliente@abril.com.br
Fair of Champions 2023 (Saturday)
VEJA São Paulo's COMER&BEBER Champions Fair brings together the city's best restaurants, bars and eateries in one place, offering the public their star dishes for between R$7 and R$45. In this edition, the Veja São Paulo COMER&BEBER team has curated the establishments that were recognized in the 2023 edition of the COMER&BEBER 2023 award at ARCA, so that the public can taste the best of São Paulo's gastronomy.
We look forward to seeing you, your family and friends for an unmissable experience and lots of fun!
Realization: Grupo Abril Comunicações
CONTACT: atendimento.cliente@abril.com.br
Fair of Champions 2023 (Friday)
VEJA São Paulo's COMER&BEBER Champions Fair brings together the city's best restaurants, bars and eateries in one place, offering the public their star dishes for between R$7 and R$45. In this edition, the Veja São Paulo COMER&BEBER team has curated the establishments that were recognized in the 2023 edition of the COMER&BEBER 2023 award at ARCA, so that the public can taste the best of São Paulo's gastronomy.
We look forward to seeing you, your family and friends for an unmissable experience and lots of fun!
Realization: Grupo Abril Comunicações
CONTACT: atendimento.cliente@abril.com.br
Champions Fair 2023 (Thursday)
VEJA São Paulo's COMER&BEBER Champions Fair brings together the city's best restaurants, bars and eateries in one place, offering the public their star dishes for between R$7 and R$45. In this edition, the Veja São Paulo COMER&BEBER team has curated the establishments that were recognized in the 2023 edition of the COMER&BEBER 2023 award at ARCA, so that the public can taste the best of São Paulo's gastronomy.
We look forward to seeing you, your family and friends for an unmissable experience and lots of fun!
Realization: Grupo Abril Comunicações
CONTACT: atendimento.cliente@abril.com.br
X by Adriatique
For the first time in Brazil, the Swiss duo Adriatique presents their concept "X" - exploring an unknown and fantastic future - a new intersection for music, visionary artists and physical phenomena. X marks the place where paths cross, a gathering of the curious, explorers and those who wonder what could be.
Realization: M-S Live and Be On Entertainment
Brazil in Code 2023
Brasil em Código is one of the main events promoted by GS1 Brasil - Brazilian Automation Association, offering the perfect scenario to boost your company's success and keep you updated on the main market trends.
The event turned into a big festival, with multiple stages and tracks, exploring the most diverse innovations and disruptive technologies, as well as a lot of interaction between business partners, practical cases and interactive experiences.
Roadsec 2023
Roadsec is the biggest hacker festival in Latin America, full of content and tec recruiting opportunities. Bigger, better, bigger, stronger, out of this orbit and, as always, EPIC!
A SINGLE ORBIT
The 9th edition of Roadsec is already in full swing and you can't miss it! It will be a 2pm event to accommodate the unmissable annual meeting of the largest tech community in Latin America, bringing together renowned speakers, international guests, experienced professionals, experts from various fields, newcomers, curious people, students, scholars, makers, devs, bugbounters, hackers, representatives of major brands, artists and, sincerely, anyone who wants to get in on this fun.
Production: Flipside
Storm Challenge (day 2)
In 2023 the Storm Challenge enters its 10th edition, always held in iconic locations in São Paulo such as Praça Charles Miller in Pacaembu, Vila Lobos Park, Bienal do Ibirapuera, and now at ARCA.
The crossfit event is the most innovative in the country, where it challenges the athletes in pairs and in individual categories according to the level of each one - from beginner, juniors, masters and the most advanced. In addition, the event has several attractions such as an LPO (Olympic Weightlifting) championship, actions from sponsors and stores, and a food area for the spectator public.
Production: SAGAZ Sports / SAC: contato@sagazesportes.com.br
Storm Challenge (day 1)
In 2023 the Storm Challenge enters its 10th edition, always held in iconic locations in São Paulo such as Praça Charles Miller in Pacaembu, Vila Lobos Park, Bienal do Ibirapuera, and now at ARCA.
The crossfit event is the most innovative in the country, where it challenges the athletes in pairs and in individual categories according to the level of each one - from beginner, juniors, masters and the most advanced. In addition, the event has several attractions such as an LPO (Olympic Weightlifting) championship, actions from sponsors and stores, and a food area for the spectator public.
Production: SAGAZ Sports / SAC: contato@sagazesportes.com.br
Glitterbox
IT'S GLITTERBOX, BABYYYYY 🎉🌈🦄💘🕺💫💃👑⚡️
With unforgettable nights at some of the most famous venues in the world - Hï Ibiza, Printworks and Ministry of Sound in London, Club Space in Miami, and also the stage they signed at Tomorrowland (Belgium), Glitterbox is the biggest world reference when it comes to Disco music and its new guises.
Prohibited and permitted items
Production: M-S Live and Effect
SNEAKERX FESTIVAL (day 2)
A festival born out of passion and involvement in the Sneaker culture and connecting all communities, whether sneakerheads or not, but who face their challenges head on.
Production: JVMX
SNEAKERX FESTIVAL (day 1)
A festival born out of passion and involvement in the Sneaker culture and connecting all communities, whether sneakerheads or not, but who face their challenges head on.
Production: JVMX
Afterlife (Saturday)
The journey continues...
LINE UP:
Tale of Us
Innellea
Argy
8kays
Blancah
Special performance: ANYMA presents GENESYS
SOLD OUT
Prohibited and permitted items
Production: M-S Live e Be On Entertainment
Afterlife (Friday)
The journey continues...
LINE UP:
Tale of Us
Kevin de Vries
Cassian
Binaryh
Ubbah
Special Performance: MRAK presents We Don't Follow
SOLD OUT
Prohibited and permitted items
Production: M-S Live e Be On Entertainment